The design work that my group has created overall I think looks really professional and I think that the hard work that the team put in paid off. I think that the designs that have been created for this company are bold, simple and stand out from other pet toy brands. I think that they fit the young adult audience that we were catering to and I think that it’s a trendy brand that the audience would gravitate to and enjoy. The work created was shown within the group and was peer reviewed to allow other members to give their opinions and further ideas and to consult on finalised designs, this teamwork element helped to make sure everyone in the group had a more cohesive style as we shared ideas to improve designs together.
I think the brand identity is really strong as the assets that I created and the logo and colour scheme that I came up with were used throughout the project by other members of the group to keep the uniformity of the company. Each of us tried to create unique initial ideas and show the progress of these designs to the final. For the website in particular there was extra care to research existing websites and create a prototype before creating the final product, this extra thought into the website I think helped to make it look professional and of high quality. My assets were used on this website as well to continue with the cohesiveness of the designs. The designs I created included banners and leaflets/posters that could be used physically in person or on the website and I think these were used really effectively on the digital platforms to add to an interesting design.
For the toys themselves there was concept art created by Kalina which was then taken into consideration by Ellen and used as a base to create the 3D models showcasing our toys. These renders were then used on the website to show off what the toys look like. I think this kind of teamwork which happened often in our group was really what made our work professional looking and cohesive. The teamwork on the designs also helped to bring new perspectives and view points to the designs and having a plan for the designs and progression from the start to the finished product I think helped the designs to be more creative and well put together. I think everyone was able to work well together for this project and assign tasks meaningfully so that all the work was completed to a high standard and the PowerPoint that we created to showcase the work was completed. Additionally feedback from the lectures and the presentation was considered carefully and I think added to the standard of the outcome.
The group decided to showcase the group submission within a PowerPoint that I have posted in image format below. I think that the PowerPoint shows the high quality of all the work produced.
(There is a lot of images so it may take some time to load).