My first task for the group was a large one, to design the logo.
To begin doing this I looked at the original logo that Kalina had created for the brand in her previous project looking at the inclusion of a paw in the design. From there I created a paw shape in illustrator and started to try it out with different fonts and colours as seen in the first image. These are all my initial ideas that I came up with.
I consulted with the group asking which they liked best and what should be taken forward, we decided on the top right design. I then took this design and worked further on it, adding the paw stitches to really connect the logo with it being a pet toy brand and give it a clear link to our company. Once I had the 2 stitch logos created with the variation in text, our group voted which was best and the final logo shown below was finally decided.
For the advertisements below, I created I knew I wanted to use the logo on them and to use the colour scheme that this logo provided. As the company creates pet toys I created 2 vector illustrations of a cat and a dog to be used on promotional materials. I created these using the pen and smooth tools in illustrator, drawing them out with my mouse. Once I had a cat and a dog created I made these 5 banners below. I knew I wanted a uniform recognisable style for the banners that I made so I designed them with similar assets, such as the recurring background. The group helped to create slogans for the banners I was creating and we worked together to generate ideas for these. I then applied these slogans that we came up with onto the banners, I think the combination of my art and the slogans work really well together and that the logo and colour scheme helps to create a solid brand identity.
I additionally made the below posters that could also be used as flyers. I added some variation by editing my vector art to offer different coloured animals. These posters, using the existing colour scheme fit in well with the brand and offer further promotion for our company offering new ways to interact with customers. These can be used offline or online to promote the business.
