The assignment that I have chosen for my major project is based in collage and creating marketing and assets for a fictitious arts festival. I have chosen to expand this and interpret it in a way that is more interesting to the target audience I want to pursue. My idea is for a modern arts, fashion and music festival which caters to the trending styles and sensibilities of young adults.
For this project I will be creating a series of assets for this festival which can be used in advertising and marketing towards the target group. I will be making use of physical promotion and digital promotion for this, including making posters, social media posts and possibly incorporating the popular video app, TikTok, into my promotion to be more relevant to the young adults I wish to reach with this project. I will be using a mix of found materials from stock photo sites etc, using my own photography and creating art/graphic pieces to incorporate into the collage pieces. I am inspired by the current trends in fashion and pop culture which are popular with Gen Z, namely the rise of the Y2K aesthetic and vintage/ nostalgia content, and believe this could tie in well with the collage aspect of the project.
For this project I will be beginning by researching overall the history of collage, touching briefly on early history, looking into arts festivals and finding some examples of collage styles that interest me for inspiration for my project. I will also be making use of platforms like Pinterest to amass a board of images that I find inspiring and essentially creating a digital mood board.