For this project I think I have a clear heading in what I want to produce as my final outcomes. I want to create a series of promotional materials, including posters, online advertisements and a social media presence for the festival. These posters that I create will be presented as both a digital asset (present on the social media sites) and a physical asset as real life posters. These posters can additionally be used as collectible merchandise for the festival itself and possibly even presented to be sold on tote bags or t-shirts. If I have time in the project I will be attempting to create some video content as an asset like this would be really useful in helping to reach my target audience of young people. The social media app TikTok is an impactful tool which can be used to reach many people whilst remaining easy to consume short form content.
For each piece I will be creating I will be spending time planning each part of it and making use of creating mockups and sketches of my work to make the design process smoother and to really test out ideas. Within the visual collage pieces themselves I will be using stock images for a lot of the elements but I will try to incorporate my own photography where I can to add more personality to the pieces. I will also be making use of printing some of the images that I will be using in my designs and physically tearing them and distressing them then scanning the images back to digital to add more organic looking collage elements to the edges. I think this will achieve a much more unique and traditional look to the materials whilst still keeping the digital elements and format I wish to work with for the majority. I will be using a various array of softwares such as Procreate, Adobe Photoshop and Adobe Illustrator to create my work.